DELL
DIGITAL Transformation Campaign
DELL Services, the company's SAAS platform division, wanted to create awareness for their B2B digital services platform. I used a piece of origami—repeatedly folded into different icons—to represent each service on their platform.
Deliverables:
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Parrallax microsite
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Email campaign
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Digital banner ads
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Copywriting
CAPITAL ONE
B2C DIGITAL ADS & b2b VIP DEALER CAMPAign
As the creative director at Capital One Auto Finance, my role entailed managing in-bound and out-bound marketing campaigns. An evergreen goal was to generate website traffic through eye-catching banner ads that were on-brand with Capital One's unique voice and recognizable design language.
Deliverables:
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A series of digital banner ads
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Corresponding emails
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Website copywriting
CApital One
Additionally, Capital One sought to build a network of loyal automotive dealers through a B2B channel marketing campaign. Our "Diamond Partner" campaign raised awareness about special incentives and enhanced customer service available to those who enrolled in this exclusive program.
Deliverables:
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Printed brochures
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Email campaigns
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Presentation decks and event signage
INSIGNIAM
INFOGRAPHICS
As a secondary component to my work on Insigniam Quarterly, I also led the creative direction of several infographics, which appeared as tear-out centerfolds within the magazine.
